Saturday, December 21, 2019

Essay on Nike Financial Analysis - 1556 Words

Nike Financial Analysis Investing in a company has certainly changed over the years. Financial information is literally at ones fingertips via the internet. In todays fast paced corporate environment companies are under tremendous scrutiny to maintain their edge. The company I am evaluating is NIKE. This Financial analysis will consist of the following: Ratios from the Income Statement, Statement of Owners Equity, and Balance Sheet. This information is designed to assist a potential investor. Nikes mission is complex. Listed below is a copy of Nikes company philosophy. Company Philosophy: WE ARE ABOUT DREAMS. Nike was, is, and will always be a company driven by certain key philosophies. What are they? First and foremost,†¦show more content†¦It shows in our best advertising, from Mars Blackmon to Andre Agassi. Irreverence has always been a core part of our culture. It is, for us, the balance between our attempt at greatness and the risk of arrogance. We mix confidence and strength with the humility to look at ourselves in the mirror and say, we can do better. WE ARE ABOUT WINNING AND COMPETING HARD. We invent markets and new ways to compete. We have withstood every challenge that has come our way. Winning starts with taking care of business at home and then looking for new challenges. We are doing both. WE ARE ABOUT CHANGE. Over the past twenty-five years we have had to reinvent ourselves many times. The first surge was with the Waffle Trainer and the running craze. When that slowed, we thought we ran out of market. We had another surge with basketball behind Michael Jordan, and cross-training with Bo Jackson. Then again, we Thought our growth was dead. Another surge came in 1995, when Nike became fashionable and athletic urban wear became king. But,that too ended in early 2008, as did the health of the Asian economy. There we were, with an over-extended brand. Each time we reinvented our company. In 1995, when we reached $3 billion in sales, we said $5 billion was the absolute limit. Three years later we were closing in on $10 billion. Each time we did succeed it was due, in part, toShow MoreRelatedNike Financial Analysis2495 Words   |  10 PagesNike Financial Analysis Nike  is a company that has thoroughly embedded itself into the psyche of people around the world. Its a company that started with humble origins from selling footwear in the basement to becoming the behemoth in the athletic industry. Bill Bowerman, University of Oregon track field coach, and Phil Knight, middle-distance runner under Bowerman co-founded Nike. 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